Arbio · Profitability launch

Five ways to announce Profitability

One product email to owners who opted into updates. Same news, five angles, all short. Pick the tone you want and I'll wire it into the send. German and English switch below; German is what almost everyone gets.

Who can we send to

35 people opted into product updates
26 from signup (real accounts) 9 from the demo

Language split

35 on German · 0 on English today
sends in each owner's platform language automatically

Before this goes out

Profitability is still limited to internal Arbio accounts. Turn it on for customers first, or the button lands on a page they can't see yet. Sends via Resend from julia@updates.arbio-group.com, so it arrives as a note from Julia.

5 variations
01Direct news

The default. Says exactly what it is, nothing spare. Safe first choice.

From Julia from Arbio <julia@updates.arbio-group.com>
Sieh, was am Ende übrig bleibtSee what you actually keep, not just what you earn

Hi Max,

In deinem Portal gibt es jetzt Profitabilität. Es nimmt den Live-Umsatz aus deinem verbundenen PMS, zieht deine Kosten ab und zeigt deinen echten Gewinn, pro Wohnung und über dein ganzes Portfolio.

Trag deine Kosten einmal ein, OTA-Provisionen, Steuern, Reinigung, Fixkosten. Danach bleibt deine GuV von allein aktuell.

Profitabilität öffnen
Julia
Customer Success, Arbio

Hi Max,

Your portal now has Profitability. It takes the live revenue from your connected PMS, subtracts your costs, and shows your real profit, per property and across your whole portfolio.

Enter your costs once, OTA commissions, taxes, cleaning, fixed costs. After that your P&L stays up to date on its own.

Open Profitability
Julia
Customer Success, Arbio

Du bekommst das, weil du Produkt-Updates abonniert hast. Abmelden

You're getting this because you opted in to product updates. Unsubscribe

02Their own question

Opens with the question owners actually ask. Strongest subject line for opens.

From Julia from Arbio <julia@updates.arbio-group.com>
Wie viel bleibt dir wirklich?How much are you really keeping?

Hi Max,

Umsatz ist die einfache Zahl. Was nach OTA-Gebühren, Steuern und laufenden Kosten übrig bleibt, ist die, auf die es ankommt.

Profitabilität ist jetzt in deinem Portal. Es baut deine echte GuV aus dem Live-Umsatz und den Kosten, die du einträgst, damit du deinen tatsächlichen Gewinn pro Wohnung siehst.

Deinen Gewinn ansehen
Julia
Customer Success, Arbio

Hi Max,

Revenue is the easy number. What you keep after OTA fees, taxes and running costs is the one that matters.

Profitability is now in your portal. It builds your real P&L from live revenue and the costs you enter, so you can see your actual profit per property.

See your profit
Julia
Customer Success, Arbio

Du bekommst das, weil du Produkt-Updates abonniert hast. Abmelden

You're getting this because you opted in to product updates. Unsubscribe

03A note, not an announcement

Warmest and most considered. Reads like Julia wrote it to you. Best for reply rate.

From Julia from Arbio <julia@updates.arbio-group.com>
Dein echter Gewinn, an einem OrtYour real profit, in one place

Hi Max,

Die meisten Tools zeigen Umsatz. Wenige zeigen, was übrig bleibt, nachdem die OTA ihren Anteil nimmt, das Finanzamt seinen, und die Reinigung bezahlt ist.

Genau das macht Profitabilität. Live-Umsatz aus deinem PMS, deine Kosten daneben, und der Gewinn, den du wirklich behältst, pro Wohnung.

Die Kosten einzurichten dauert ein paar Minuten. Danach bleibt alles von allein aktuell.

Profitabilität öffnen
Julia
Customer Success, Arbio

Hi Max,

Most tools show revenue. Few show what is left after the OTA takes its cut, the tax office takes its share, and the cleaning gets paid.

That is what Profitability does. Live revenue from your PMS, your costs beside it, and the profit you actually keep, per property.

Setting up your costs takes a few minutes. After that it stays current on its own.

Open Profitability
Julia
Customer Success, Arbio

Du bekommst das, weil du Produkt-Updates abonniert hast. Abmelden

You're getting this because you opted in to product updates. Unsubscribe

04Three lines

The shortest. For owners who won't read past three lines. Highest tap rate on mobile.

From Julia from Arbio <julia@updates.arbio-group.com>
Deine echte GuV ist daYour real P&L is live

Hi Max,

Profitabilität ist jetzt in deinem Portal. Live-Umsatz minus deine Kosten, damit du siehst, was wirklich übrig bleibt, pro Wohnung.

Schau es dir an
Julia

Hi Max,

Profitability is now in your portal. Live revenue minus your costs, so you see what you actually keep, per property.

Take a look
Julia

Du bekommst das, weil du Produkt-Updates abonniert hast. Abmelden

You're getting this because you opted in to product updates. Unsubscribe

05What you get

Most concrete. Three bullets spell out exactly what shows up. Good for skimmers.

From Julia from Arbio <julia@updates.arbio-group.com>
Umsatz, Kosten und echter Gewinn, nebeneinanderRevenue, costs and real profit, side by side

Hi Max,

Dein Portal zeigt jetzt deinen echten Gewinn, nicht nur den Umsatz:

  • Live-Umsatz aus deinem verbundenen PMS
  • deine Kosten, einmal eingetragen: OTA-Provisionen, Steuern, Reinigung, Fixkosten
  • deine GuV und dein Gewinn pro Wohnung, von allein aktuell
Profitabilität öffnen
Julia
Customer Success, Arbio

Hi Max,

Your portal now shows your real profit, not just revenue:

  • live revenue pulled from your connected PMS
  • your costs, entered once: OTA commissions, taxes, cleaning, fixed costs
  • your P&L and profit per property, kept up to date on its own
Open Profitability
Julia
Customer Success, Arbio

Du bekommst das, weil du Produkt-Updates abonniert hast. Abmelden

You're getting this because you opted in to product updates. Unsubscribe

Names are personalized per recipient (Hi {first name}). The button deep-links to portal.arbio.com/profitability. Copy follows the plain-English house style: lead with the point, no hype, one clear next step. Tell me which one and I'll build the template and wire the send to the consent list.